The Australian Taxation Office (ATO) will formally rebrand myGovID to myID in mid-November, relating to a 12 months after it obtained the financing to take action.
The ATO verified the timeline for the rebrand of the digital identification utility on Friday.
The tax obligation office obtained $11.5 million within the mid-year monetary and financial expectation (MYEFO) at the end of 2023 [pdf] to provide the rebrand.
The brand-new title and emblem design surfaced in March of this 12 months when the ATO associated to hallmark a myID title and emblem design.
“The rename aims to resolve confusion between the myGovID app and myGov, following a recommendation from the myGov user audit,” the ATO said in a statement.
The buyer audit had truly really helpful that the federal authorities “consider merging the front ends of myGov and myGovID into a single mobile app” to “resolve widely aired confusion between the two apps”.
Recognising this will “be a costly exercise”, it superior an choice to “rebrand myGovID, positioning it as a distinctly separate government offering to myGov.”
Separately, the federal authorities suggested the rebrand “also reflects the additional ways … to use your Digital ID in the future for more government services and, eventually, private sector services”, and “reflects the community’s understanding of Digital ID.”
The federal authorities stays within the process of trying to reboot myGov, seeing it as underutilised.
The rebrand of myGovID is readied to be pressed as an improve with the completely different utility retailers in November.
“Existing users will not need to set up a new myID,” the ATO acknowledged.
