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Sickflip, a boundary-pushing strain in India’s digital music scene, makes use of his genre-blending beats to champion unity, inclusivity, and self-expression. Known for his seamless combination of serene melodies and bass-driven vitality, Sickflip reveals on this interview how music can break boundaries and produce people collectively.
Sickflip discusses the power of inclusivity on the dance flooring, his collaborations with Smirnoff’s ‘We Do We’ advertising and marketing marketing campaign, and the best way worldwide influences type his genre-defying sound.
In the ever-evolving world of digital music, few artists are as dynamic and boundary-pushing as Sickflip. Known for his genre-defying beats and a sound that blends serene melodies with festival-shaking bass, Sickflip has carved out a singular home in India’s indie music scene. But for this artist, music is about additional than merely catchy rhythms or revolutionary soundscapes—it’s a platform for unity, inclusivity, and self-expression.
As he joins forces with Smirnoff’s “We Do We” marketing campaign and platforms like The Lab, Sickflip is on a mission to make use of the facility of music to interrupt down social obstacles and convey individuals collectively. With a musical model influenced by his world travels and an ear tuned to each conventional people and fashionable electronica, Sickflip’s work resonates with listeners from all walks of life. In this unique interview, Sickflip opens up about his journey, his inventive imaginative and prescient, and the values that drive his music. From his legendary Ladakh Project—the place he captured the ethereal landscapes of Ladakh by means of sound—to his high-energy performances that captivate audiences throughout India, he shares what makes his music a unifying drive.
In an unique interview with News18 Showsha, Sickflip explores the essence of music, the facility of a dancefloor, and the way forward for India’s digital scene. Whether you’re a die-hard fan of his eclectic beats or new to his musical journey, this interview provides a glimpse into the inventive thoughts of an artist whose work is as inclusive and adventurous as it’s unforgettable.
Here are the excerpts:
Q: The “We Do We” advertising and marketing marketing campaign targets to rejoice inclusivity and unity. How does this align collectively together with your imaginative and prescient as an artist and your technique to music?
Sickflip: The music I wish to create and play out at my reveals celebrates self-expression, freedom, inclusivity, and selection. The most primal need for us individuals as soon as we take heed to music is to particular ourselves, dance, belong, and actually really feel a manner of unity with one another. It’s my responsibility to amplify these values by way of the vessel of music and movement. The dance flooring is the one unifying place the place everyone can belong, previous the strategies society retains us apart.
Q: How do you suppose platforms like ‘The Lab’ and partnerships like Smirnoff Lemon Pop can foster a additional inclusive and quite a few digital music scene in India?
Sickflip: It’s encouraging to see producers like Smirnoff discovering benefit in associating with worldwide platforms like ‘The Lab’ coming to India. As I mentioned earlier, the dance flooring creates a unifying place the place everyone seems like they belong, and with the help of producers like Smirnoff, we’ll assure these areas often will not be solely sustainable however moreover proper right here to stay.
Q: As an artist recognized for creating eclectic beats, how do you see your music contributing to a movement that transcends cultural and social boundaries?
Sickflip: I think about a few of my tracks have carried out that beforehand. The Sickflip DNA is all about journey and music, which I try and convey by way of my productions. ‘Mehmaan’ is a perfect occasion of that. Blending Rajasthani individuals with modern-day digital beats, it appeared to resonate with the viewers, significantly in tier 2 and three cities the place it’s a staple in my models each time I perform.
Q: What attracts you to the world of electronica, and the best way do you keep evolving your sound in a scene that’s constantly altering?
Sickflip: Endless prospects. The massive collection of electronica supplies a foundation of numerous creativity with art work and music from all elements of the world. My evolution of sound happens naturally as time progresses. A staple course of whereas creating is for me to watch my intuition and amplify what I’d want to see additional on the earth of music.
Q: Your sound as Sickflip is assumed for its mixture of serene melodies and bass-heavy pageant anthems. How do you stability these contrasting vibes in your music?
Sickflip: Flipping the script always retains it attention-grabbing and boundless for me as an artist. It’s a deep dive into worlds that make one actually really feel emotions by way of music deeply. Sometimes it’s a melodically shifting universe, and usually it’s bass-heavy rhythms.
Q: With such a dynamic range in your sound, what conjures up you to shift between calm atmospheres and high-energy beats?
Sickflip: The depth and emotion in every ends of the spectrum is what conjures up me. What I wish to make or take heed to inside the morning after waking up is perhaps worlds apart from what I actually wish to take heed to late at night time time. Drawing from my personal listening experiences, it’s pure to know one over the other at fully completely different events.
Q: SickFlip’s music has a world attain, with releases on labels like High Chai Records, Rub A Duck, and Sony Music India. How has the worldwide music scene influenced your manufacturing mannequin?
Sickflip: More than have an effect on in mannequin, it launched me nearer to understanding that our world is much smaller and nearer to 1 one other than we predict.
Q: The Ladakh Project was a singular mixture of journey and music. What was the inspiration behind this conceptual audio-visual showcase, and the best way did it type your ingenious imaginative and prescient?
Sickflip: The thought was to journey to the surreal panorama of Ladakh and write music there with my distant studio setup. The output was a 5-track EP, a music video, and a dwell AV current that I toured with in 2014-15. This set me off on the idea that journey, music, and collaboration have been the core of my inspiration to create music.
Q: Can you stroll us by way of your course of of constructing a problem like ‘The Ladakh Project’? How did you mix the pure panorama into your music and visuals?
Sickflip: I traveled with my childhood buddies (The Outbox Project) to fully completely different areas of Ladakh for 15 days. The complete distant studio setup was packed inside the car, along with instruments to shoot distant areas. Within our avenue journey, we’d uncover off-grid surreal areas to rearrange the distant workstation and camp there for a number of hours whereas I wrote scratches of newest music at every location. I narrowed the works down to five songs named after the areas they originated in.
Q: You’ve become recognized in your charming stage presence. What place does dwell effectivity play in your inventive expression, and the best way do you keep each set distinctive?
Sickflip: The stability between quiet studio days and hyped dwell performances is kind of attention-grabbing to me. Almost like one feeds the other. I’m constantly impressed to create attention-grabbing moments on the dancefloor with movement and music, experimenting with new sonics. Every current is an enter of information as to learn how to switch forward with innovation and creativity.
Q: Platforms like Spotify and YouTube have carried out an vital place inside the rise of unbiased artists. How have these platforms shaped your career as Sickflip, and what suggestion would you give to rising artists?
Sickflip: Yes, these platforms have carried out an infinite place in bringing followers nearer to my music. Platforms like Spotify and YouTube allow artists like me to realize audiences who could in no way come to a dwell current or who dwell faraway from fundamental music hubs. This accessibility has modified each half for unbiased artists. It’s very good to see people discovering my tracks from in every single place on this planet, whether or not or not it’s a chill ambient piece or a bass-heavy pageant anthem.
My suggestion to rising artists is straightforward: preserve it attention-grabbing on your self first. Don’t merely try and match proper right into a mildew; shock your self with new combos, experiment, and take risks. If you’re excited by what you’re creating, that vitality will resonate with listeners. Use these platforms as devices to get your music available on the market, nevertheless make certain the music you’re putting out represents your private mannequin and fervour.
Q: You’ve been a part of the indie music scene in Mumbai for some time now. How do you’re feeling the scene has modified, significantly by the use of inclusivity and selection?
Sickflip: The indie music scene in Mumbai has undoubtedly grown and developed. There’s an even bigger viewers now, and it’s good to see quite a few lineups at reveals additional incessantly. There’s moreover been additional inclusivity, with artists from diversified backgrounds and genres coming collectively. However, I do suppose we’re nonetheless lacking by the use of venues that help the scene purely for custom, pretty than income. Many venues are profit-driven, which can limit the types of artists and events they’re eager to help.
Q: You’ve labored with diversified artists all through genres and significantly inside Desi Hip-Hop (DHH). What has been your most memorable collaboration, and the best way did it have an effect on your technique to music?
Sickflip: My collaboration with Prabh Deep has been extraordinarily gratifying and productive. Working with him is an experience in itself because of we’re every constantly experimenting and pushing each other to attempt new points. Prabh has this unimaginable mind-set about music that challenges me to rethink my very personal technique, and I really feel our chemistry inside the studio ends in a singular sound that’s distinctly ours.
Q: What conjures up your soundscapes and beats, significantly when creating music which will be a part of with people from fully completely different backgrounds and walks of life?
Sickflip: Simplicity and minimalism encourage me a lot. I think about {{that a}} straightforward nevertheless well-crafted beat or melody can have an enormous impact and attain a wide range of listeners. I like creating soundscapes that depart room for people’s private interpretations and emotions. The a lot much less crowded the music, the extra room it leaves for listeners to hunt out their very personal meanings inside it.
Q: When engaged on a model new observe or remix, what’s your course of for guaranteeing that the last word product maintains the steadiness between experimental and accessible?
Sickflip: Listening to it again and again and going “all in” on a observe for a number of days has been an efficient method for me. I’ll mess around with completely different sounds and buildings, typically going to the sting of what’s thought-about experimental. But then I pull it again barely to verify it’s nonetheless approachable. It’s about discovering that candy spot the place the observe feels recent however nonetheless has a vibe that listeners can simply join with.
Q: Your music usually blends numerous influences from world and native sounds. How has your journey as a Mumbai-based artist formed your perspective on digital music?
Sickflip: Mumbai is a fast-paced metropolis with numerous layers. Things can occur rapidly if you happen to’re centered and diligent. I take inspiration from its resilience and hustle to maintain pushing ahead. These values are ingrained in my work ethic and typically discover their manner into how my music sounds too.
Q: Looking again, what have been probably the most vital milestones in your journey as Sickflip, and the way have they influenced the artist you might be in the present day?
Sickflip: Most lately, representing India at Brooklyn Mirage, NYC for the Indo Warehouse present was a serious milestone for me! Along with that, the success of my tracks – Mehmaan and Desert Bae felt like nice achievements too.
Q: What message would you want to go away together with your viewers by means of your involvement within the Smirnoff Lemon Pop and ‘The Lab’ collaboration?
Sickflip: Keep dancing and having enjoyable! And I hope to see you guys on a dancefloor close to you quickly! 🙂
News leisure Sickflip Talks Inclusivity, ‘Endless Possibilities’ Of Electronica And His Vision For Music: ‘Flipping The Script Always…’ | Exclusive
