Dolby Laboratories is shaking issues up at CES 2025 with its newest improvements in automotive leisure. Known for creating unforgettable audio-visual experiences, Dolby is now aiming to convey that magic to your day by day commute. Imagine reworking your automobile right into a mini theatre, the place motion pictures, music, and even podcasts come to life like by no means earlier than. At CES, Dolby unveiled its grand plans to make immersive in-car leisure the norm, showcasing the way it’s teaming up with high producers and suppliers to realize this imaginative and prescient.
The firm’s focus this yr is on two main fronts: increasing its already widespread Dolby Atmos expertise to extra autos and introducing Dolby Vision, its high-end visible tech, to automobiles for the primary time. With a rising catalogue of content material, from music to podcasts, Dolby goals to make your automobile rides as entertaining as your lounge binges.
Expanding Dolby Atmos to extra automobiles
Dolby’s presence within the automotive business has been rising at a speedy tempo. Since its preliminary CES look in 2023, the variety of automobile producers incorporating Dolby Atmos has greater than doubled, now exceeding 20. Big names like Cadillac, Mercedes-Benz, and Volvo are already on board, with new partnerships, akin to Sony Honda Mobility, including much more momentum. Sony Honda’s much-anticipated EV, AFEELA, is about to characteristic Dolby Atmos, promising an unmatched audio expertise.
Attendees at CES had the possibility to expertise this firsthand at Dolby House, the place the 2025 Cadillac OPTIQ was on show with its 19-speaker AKG audio system, all normal with Dolby Atmos. Dolby can also be collaborating with main tech gamers like Texas Instruments and MediaTek to develop Atmos integration into much more autos, together with aftermarket audio merchandise from manufacturers like Pioneer.
A rising catalogue of Dolby Atmos content material
Dolby isn’t simply bringing the tech—it’s bringing the content material, too. With an enormous assortment of Dolby Atmos-compatible media, drivers now have entry to tracks from nearly all of Billboard’s Top 100 Artists, in addition to a rising library of audiobooks and podcasts. Whether it’s music or spoken phrase, Dolby is ensuring your drive is filled with high-quality sound experiences.
Introducing Dolby Vision to the automotive world
Dolby Vision, already a game-changer for house leisure, is now making its debut in automobiles. This excessive dynamic vary (HDR) expertise enhances visuals with richer colors, deeper blacks, and gorgeous element, making each in-car display a deal with for the eyes. At CES, guests acquired a sneak peek at Li Auto’s Li MEGA, the primary car to characteristic each Dolby Vision and Dolby Atmos.
Partnering with Samsung Display, Dolby plans to roll out Dolby Vision in additional autos worldwide. Samsung’s superior OLED shows are actually fine-tuned to ship Dolby Vision, simplifying the method for automobile producers to undertake this expertise. With this partnership, Dolby is about to revolutionise in-car leisure, turning each journey right into a cinematic expertise.
