(Reuters) – Elf Beauty said on Thursday accusations by short-seller Muddy Waters concerning the enchantment agency overemphasizing its earnings and inventory numbers have been “without merit”.
Muddy Waters has really taken a quick placement in Elf, asserting that the agency probably overemphasized its earnings by so long as $190 million over the earlier 3 years and inflated its inventory numbers to cowl for insufficient gross sales, the bush fund’s chief govt officer Carson Block said on Wednesday at a seminar in London.
Shares of Elf dropped so long as 16% on Wednesday complying with the short-seller report nonetheless pared losses to close 2.2% diminished at $119. The provide has really nearly quadrupled from 2023 to strike a doc excessive in March.
“Muddy Waters’ latest report is an attempt by a noted short-seller to negatively impact Elf Beauty’s share price for its own benefit and at the expense of all other Elf Beauty shareholders, and Muddy Waters’ allegations are without merit,” Elf said in a declaration.
Elf elevated its projections for yearly gross sales and earnings beforehand in November, ending up being the one agency doing properly in a weak enchantment market the place custom cosmetics model names akin to Estee Lauder and L’Oreal have really been encountering lowering want.
The enchantment agency likewise said on Thursday that for reasonably priced elements, it had really submitted an ask for discretion with united state Customs and Border Protection in very early 2024, relative to personalizeds import data.
“Therefore, import data available to the public after February 6, 2024, does not include a substantial majority of our actual U.S. imports,” Elf said.
(Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Devika Syamnath)
