Birkenstock, which commemorated its 250th wedding ceremony anniversary in 2014, and its misshapen footwear are coming into London’s Chelsea with a brand-new store readied to open up on the legendary King’s Road immediately.
Birkenstock, the favored German footwear model identify, was began in 1774 byJohannes Birkenstock Known for its prime notch, ergonomic footwear and footwear, Birkenstock has really modified the footwear sector with its trademark contoured cork footbeds. Centuries in a while, the model identify remains to be a Zeitgeist with a worldwide follower base.
Now, it’s bringing its well-known footbeds to the guts of Chelsea in a “thoughtfully designed space” that can actually act as a location for footbed fanatics, devoted followers and brand-new purchasers.
The store exhibits Birkenstock’s dedication to prices workmanship, heritage and know-how– equipping people to‘walk as nature intended’ Here, customers can try Birkenstock’s legendary footwear, footwear and much more.
On opening up day, 13 March, Birkenstock is welcoming Londoners to understand an distinctive in-store footwear customisation resolution by South London- primarily based musician Mark MacDonald.
Recently, in December, Birkenstock revealed it had surpassed market expectations for its fourth-quarter results, pushed by strong want for its prices footwear, and predicted a therapeutic in margins for FY25.
In the yr to 30 September, the model identify’s gross sales leapt 21% to EUR1.8 billion (₤ 1.5 billion), and revenues larger than elevated to EUR191 million (₤ 159 million).
The enterprise reported an 8% improve in unusual asking value for FY24, partially because of enhanced gross sales of obstructions. Closed- toe designs presently characterize roughly a third of its service. To fulfill increasing want, Birkenstock has really elevated its worldwide store community and manufacturing capability, consisting of producing ramp-ups at brand-new facilities.
In Birkenstock’s initially full yr as an brazenly offered enterprise, fourth-quarter earnings acquired to EUR456 million (₤ 375 million), going past specialists’ value quotes of EUR439 million (₤ 361 million), in line with data by the London Stock Exchange Group (LSEG).
