Beyonc é on the 2024 iHeartRadio Music Awards held on the Dolby Theatre in Los Angeles on April 1, 2024.
Michael Buckner|Billboard|Getty Images
Levi Strauss mobilized the Beyhive on Monday after teasing a doable partnership with Beyonc é in a post on Instagram
The model title’s shares shortly stood out after the improve and have been final up regarding 1% Monday.
The article consisted of an image of a feminine utilizing a stetson and driving a steed with the subtitle “INTRODUCING: A New Chapter.” Aside from the insinuations to Beyonc é’s latest cd, “Cowboy Carter,” Levi’s moreover labelled the tremendous star’s account within the article, sustaining buzz from her fanbase, known as the Beyhive.
Beyonc é’s nation cd, launched beforehand this yr, features a monitor labelled “LEVII’S JEANS.”
Denim has truly been experiencing one thing of a rise of late, with model names comparable to American Eagle and Abercrombie & & Fitch calling out the fad as aiding to resume gross sales.
Levi’s second-quarter income in June missed out on Wall Street’s gross sales assumptions, nonetheless the model title’s administration has truly saved that the way forward for denims is good. CHIEF EXECUTIVE OFFICER Michelle Gass knowledgeable consultants as the event in denims’s enchantment has truly by no means ever been higher, particularly with clothes issues apart from trousers, comparable to denims skirts or robes.
Representatives for Levi’s didn’t immediately reply to’s ask for speak in regards to the capability Beyonc é partnership.
